In real life, would you consider saying the things you say on Tumblr to people’s faces? Or do we assume that it’s ok to hide behind the excuse that this is just an outlet, or vent-let, or whatever? Is it really therapeutic or does it affirm a negative sentiment that would otherwise just be a fleeting thought with no substance or consequence? Have you started thinking in a Tumblr context? Do you go through your day playing back how you would present a specific incident on Tumblr for the best responses, and imagine how many ‘likes’ or ‘reblogs’ it might get?