Are you a coach or a therapist?
The short answer is that I am a certified Life Coach and NLP Practitioner. I go by the title of ‘Life Coach’ or ‘Coach for Life’ because we need a point of reference. My approach is a uniquely developed hybrid approach that brings together the best of different modalities for best effect.
What is the difference between coaching and therapy?
Therapists focus on the past, while coaches focus on the future. I bring the two together in a powerful way that allows you to connect with who you are. Therapy or counselling focuses on analysing and defining the impact of past traumatic events or experiences. Therapy primarily focuses on improving our ability to cope with such experiences. Coaching focuses on embracing the now and working towards taking control of achieving goals in the future. However, coaching rarely resolves the impact of the past. Without addressing that impact, life feels like a constant need to grow stronger to drag the weight of the past while trying to build a brighter future. For this reason, I developed my own approach that combines both with the aim of resolving the impact of the past, so that you don’t have to develop coping mechanisms to rise above it in the future.
What’s different about your approach?
For the most part, we know what we want to achieve in life or what a good relationship looks like. What we struggle with most is understanding why we find it difficult to achieve those things. I focus on improving your awareness of your blind spots so that you understand how you may be getting in your own way. Once you understand that better, you simply make better decisions. It’s a natural consequence, not a coping mechanism.
What’s your approach in a nutshell?
Ever experienced those a-ha moments that we have in life when trying to solve a problem? We struggle and struggle until eventually something simple but important suddenly clicks and we get the answer. That’s in essence the experiences that you’ll have when working with me. Simple, but profound a-ha moments that just leave you feeling at peace with who you are so that you may pursue your goals and dreams with greater clarity and optimism. We will build on your strengths, rather than fixate on your weaknesses only.
Do you use Neuro Linguistic Programming (NLP) or Cognitive Behavioural Therapy (CBT) in your coaching approach?
While I am a certified NLP practitioner, I don’t actively use NLP to achieve coaching outcomes. NLP and CBT have fundamental shortcomings in their approach which reduces the sustainability of the results achieved. My focus is more on sustainability of the shifts that you experience, rather than quick fixes to your problems. Please read my books The Egosystem, or Own Your Life if you wish to gain more insight about my philosophy. My books are available on Amazon, Kindle, and Book Depository. If you’re in SA, you can order it directly from my website by clicking here.
How will you know what’s best for me?
I don’t. You do. You just don’t realise it yet. Everyone knows what’s right or wrong for them, or for those around them. But knowing what’s right or wrong, or good or bad, is not where we struggle. Understanding how we are sabotaging our own efforts to achieve those outcomes is where we fall short because we often get in our own way without realising it. That’s when we need a fresh perspective, or deeper insights about life. That’s what I help you to achieve.
Why won’t you make it simple and just tell me what to do to solve my problems?
My life experiences, my emotional make-up, my support structure, and even my resources are all different from yours. That’s why me telling you how to do things in your life won’t work. By me telling you what to do, it assumes that the way that I would deal with things if I were in your place is what’s best for you. That is rarely sustainable because I am not you. You are unique, and so are your life’s challenges. I want you to be able to live your life with your convictions in a way that is sustainable without you becoming dependent on me to solve all your problems.
How much does it cost for coaching?
Please use the online booking form on the homepage to check on current rates and gain access to discounted options. Secure payment facilities are included in the booking process. Cash and EFT are also accepted.
Do you accept medical aid?
Unfortunately not. Medical aid does not fund life coaching practices due to there being insufficient regulatory controls in the industry.
How many sessions would I need?
The number of sessions that you need are based on various factors including how well you receive what comes up in our discussions, and the complexity of the issue being addressed. Some clients experience a massive positive shift in the first session, and others experience it after a few sessions. It is rare that a single issue requires more than 2 or 3 sessions.
P.S. Many clients experience a-ha moments even in that first 30-minute introductory session. So go ahead and schedule yours now. You’ve got nothing to lose.
How often should I have a coaching session?
The pace is determined by you, with input from me.
How long are your sessions?
Each session is 60 minutes.
Where do you conduct in-person sessions?
In-person sessions are conducted at the consulting room in Johannesburg South. Address details will be provided on request, or can be viewed here.
Do you offer virtual sessions via video call?
Yes, I do. I support WhatsApp video or audio calls, and Microsoft Teams as preferred options for online sessions. Skype support has been discontinued by Microsoft, and Zoom is unfortunately not supported.
Can we do sessions via voice calls?
Yes, voice calls are supported but video calls are more effective, with face-to-face interactions being the most effective. Body language is important in the coaching process. But, if you are uncomfortable with video calls and prefer voice only, we can work with that.
What are your consulting hours?
Sessions are scheduled against Central African Time or GMT+2.
Special arrangements can be made for clients adversely affected by time zone differences.
Please check the online booking system for my most up-to-date availability and operating hours.
The human experience is not a mental illness. When we label the experience in order to judge the behaviour, we lose sight of the struggle of the human behind the experience.
Zaid Ismail
