Amina Mahomed

I read this book in one sitting – I just could not put it down. What wonderful insights into the human way of being. Zaid brings to light so many important themes that influence our lives daily. And invites the reader to be bold enough to consider new perspectives. I had so many AHA! moments. His gift of understanding people, coupled with his eloquence is simply superb. Bravo!

Qualified Integral Coach, Life Coach, and NLP Practitioner – (Review of Own Your Sh!t)

Najma Khota

I am amazed at the accuracy of my handwriting analysis. Your intuitive ability makes it that much more insightful. I am impressed and certainly look forward to reading your book. 

(Broadcast journalist, radio and TV presenter, therapist, and trauma counsellor)

Amazon (UK) Kindle Customer

5.0 out of 5 stars

An important book that is also a delightful read.

7 May 2019

Format: Kindle Edition

I’m not a big fan of the term self-help with it’s negative connotation of pop psychology and new age gobbledygook. Or more accurately I wasn’t until I had the good fortune of discovering Zaid Ismail and his first book, The Egosystem.

For this book is that rare thing, a genuine self help tool. It is filled with simple enlightening truisms that force one to assess one’s motives and behaviours in order to initiate meaningful change.

It is a book best read in small sections so the words and ideas have time to settle and penetrate the psyche. And then it should be re-read and the ideas disseminated to others so we can create a community of rational, introspective and forward thinking individuals.


I loved your book. It was an absolute pleasure to read. I go back to it from time to time, to steal quotes and pretend that they’re mine. 🙂

Masoodha Kajee

Zaid is a Dr Phil and Steve Harvey hybrid on steroids.

Masoodha Kajee (Healthcare Executive)

Connie Yang

I read the Prologue and the first chapter! I am very intrigued!!

I could not stop nodding my head reading it. It’s a very self-aware view of things. But I can’t stop laughing reading your book. But in a good way!

“Do not confuse mindfulness with meditation or reflection. They are each unique in their own rights.”

I have said that so many times to my friends who meditate.

Connie Yang (Corporate Professional)


After reading the preview I was curious to see what the book had to offer. Needless to say I was not disappointed. I found that in many instances the book was speaking to me as I found myself reading certain passages over and over again because I could relate to it in so many ways. The collection of essays that described the author’s personal journey of introspection and self-awareness was particularly appreciated. The essays are not too long or tedious, and come with headings and quotes, and are well written. This is definitely a recommended read and worth packing around for personal reference. Sometimes it takes courage to be self aware and listen to the voices of others. I was left with the belief that it is necessary, achievable, and worthy of such a personal investment.

@tasmoe (Instagram