Be exceptional

If we focus on the exception, we’ll realise what is possible.

If we focus on the norm, we’ll surrender to what we think is inevitable.

This is at the heart of mediocrity versus excellence.

There are those that look at trends and try to follow, and those that focus on value and pursue a better path. Wanting to lead doesn’t drive their agenda.

Leadership is a natural consequence of acting with conviction in wanting to realise the value that you believe will benefit others.

Stop being distracted by the norms you see around you so that you’ll be able to recognise the potential beyond it.

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